How To Avoid Google Play Rejections

A Key guide to ensure your app submission to Google Play runs smoothly

David Hall
Written by David HallLast update 14 days ago

The Android app builds (APKs and AABs) produced by AppInstitute are fully compliant with Google Play’s technical policies. However, since you are responsible for the content you input into the app when building on our platform, it’s crucial to ensure that your app’s content also adheres to Google Play’s policies.

Here’s a guide to help you avoid common rejection reasons.

Key Points to Ensure Compliance

  1. App Icon

    • Use a clear logo that represents your business accurately.

    • Avoid using copyrighted material without permission.

    • If the icon includes text, it should match the business name and branding.

  2. App Name

    • The app name should reflect your business or its purpose without exaggerative claims (e.g., avoid "Best" or "Greatest").

    • Ensure consistency with any business name referenced in the icon.

  3. App Description

    • Focus on the app’s functionality rather than promoting the business itself.

    • Describe what the app does, how it benefits users, and avoid making superlative claims like "the best" or "number one."

  4. External Websites

    • The core purpose of the app should not be to link to external sites.

    • For apps linking to external sites, especially those with a login, provide a demo login for Google’s review.

    • Avoid promoting subscription services that are accessible through the linked website, as this may require in-app purchase integration.

  5. Account Usage for Clients

    • If you’re using your developer account for a client’s app, ensure you have documented authorization.

    • Google may request proof of authorization for small businesses and will require evidence for government, healthcare, and larger organizations.

    • Provide this documentation directly to our team via email or live chat to streamline the submission.

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